You can create a great brand on a shoestring budget. You just need to get the fundamentals right
This course is co-hosted with Stef Lewandowski, who ran an award-winning design agency for ten years before joining Emily to build Makelight.
With big brand clients including Vivienne Westwood, The V&A, Red Bull, Land Rover as well as small, creative businesses, Stef has a wealth of experience to share with you.
We'll go back to first principles, establish what you, your business or your project are all about. Then we'll work through how to communicate those fundamentals to the world, whatever stage you are at. Past attendees have found Bloom useful for establishing the fundamentals, working out a name, colours, typography. Others have found it useful for re-assessing where they're at and working on a rebrand or a new direction.
You're not going to come out of this course suddenly proficient as a graphic designer, but you will know what you're about, what you and your work stands for and the themes and ideas that you want to convey to people through what you're passionate about. From that solid foundation you'll be able to work with designers and other creative people to communicate those ideas to your followers or customers.